I've done Wedding Fairs before and, to be honest, they are a long game. Brides are looking at least one or two years ahead, collecting ideas and inspiration and you can't really expect to sell very much, if anything. Promotion is the name of the game. Plenty of business cards, generic examples of your work, swarowski crystal and pearl colour charts etc. And a really pretty display, with one or two stunning designs to catch the eye.
I'm lucky in that I am custodian of my daughter's wedding gown; I had it cleaned after her wedding eight years ago and I have leave to roll it out when needed. So on to Vi my trusty mannequin it goes and hey presto - my display is transformed into wedding - land.
As well as simple crystal and pearl pieces (always popular) I had a small display of beach wedding jewellery. More and more couples are tying the knot abroad these days and I find alternative wedding jewellery sells really well for me - and not just for brides. Both the pairs shown feature beautiful polymer clay shells hand made and painted by my good friend and oft time collaborator Helen Backhouse of Helen's Bat Cave using moulds made from shells collected on travels abroad.
It went something like this - 'Helen, help! Make me something weddingy but not too weddingy'!
She, of course, as always came up trumps (apologies there to my US friends). To the top pair I added fine silver findings, tiny swarowski crystals, and rustic and keishi pearls, both from Smitten Beads
I had a lovely day, made all the better by being next to a young singer/songwriter/acoustic guitarist called Skyler Mae who was hoping to get bookings for singing at weddings - if I had one planned, I'd have booked her like a shot!
So. Wedding jewellery. Do you make it? Do you buy it? Classic or with a twist?
See you soon